Jem Aswad Senior Music EditorWe at Variety try to shine a light on good deeds, and although we can’t say we condone Beggars Group CEO Paul Redding’s ambitious goal of swimming the English Channel in an effort to raise £200,000 for coronavirus relief and Black Lives Matter, we do applaud his intentions (and optimistically assume that he knows what he’s doing!).Redding aims to raise £200,000 for two music charities, the PRS Foundation (in the U.K.) and Sweet Relief Musicians Fund (U.S.).
According to the announcement, the funds will be split evenly between the two charities: the proceeds raised for the PRS Foundation will help them “power up” Black music creators and Black industry professionals through a large-scale program they will.
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