Naman Ramachandran U.K. public service broadcaster BBC and Comcast-owned pay TV operator Sky have renewed and expanded their long-term strategic partnership to feature the BBC’s brands and services on Sky’s TV products.The agreement will ensure that the BBC’s original content will be even more prominent on Sky platforms by making it even easier for Sky customers to find programs on BBC iPlayer and BBC Sounds, both now and in the future.
The partnership also “re-enforces their joint support of the U.K. creative economy – with a common goal between both organizations to invest in high-quality programs and news made in the U.K.
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