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Atlantic Records Strikes Joint Venture With Assemble Sound (EXCLUSIVE)

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variety.com

Jem Aswad Senior Music EditorAtlantic Records has announced a new artist development partnership and joint venture label deal with Detroit-based independent music company Assemble Sound.

According to the announcement, the deal will give Atlantic ears on the ground in the Motor City, while Assemble Sound will serve as an external partner that has an established team and facilities to discover and develop artists from the earliest stages of their careers.In 2015, Assemble Sound purchased the shell of a vacant church in Detroit and turned it into a music compound with four recording studios, which evolved into its annual Studio Residency program.

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