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Asda launches brand new product to rival M&S favourite

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manchestereveningnews.co.uk

Marks and Spencer product. We only have to say Colin the Caterpillar and you know exactly what we're talking about as whatever your age, Colin is around for every celebration.But the chocolate sponge roll cake has new competition.

Say hello to Sid the Sausage Dog, Asda's newest celebration cake. Sid, just like Colin, is made of soft chocolate sponge stuffed with chocolate buttercream and covered with a milk chocolate shell.Becky Price, Asda's product development manager for cakes, said: "We know our customers love a novelty cake that injects plenty of fun into special celebrations at an affordable price."We've seen a rising demand from our customers for sausage dog-themed products, so Sid is a great addition to our celebration cake range.

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