Around a quarter of music on streaming services didn’t get played at all in 2023, new study finds

nme.com:

2023 Luminate year-end report – a company with over a 30-year history of measuring music consumption – only 10 songs from 2023 had over a billion streams globally to date.Helena Kosinski, Luminate’s VP Head of Global, shared a visual year-end report which broke down key figures and trends of the past year.

This included a look at the overall availability of “ISRCs” (which stands for International Standard Recording Codes) and how many of them are consumed.Created in the form of a pyramid, at the top peak were the 10 tracks from 2023 that were streamed over a billion times globally to date.

The bottom of the pyramid signified all of the songs that had a lack of streams.“We had 79.5 million ISRCs that had between zero and 10 streams last year and in fact, 45.6 million ISRCs in our system did not register a single stream in 2023,” explained Kosinski (per Loudwire). “So there is, as we all know, there is a lot of music out there and a lot of it is not getting streamed a huge amount.”Along with the 79.5 million that were between zero and 10 streams were another 42.7 million ISRCs with roughly 11 to 100 streams.

From there, there was an additional 30 million that had received between 101 to 1,000 streams over 2023.The data shows 86.2 per cent of nearly 158.6 million songs fell below 1,000 plays on streaming services.