Americans are more cautious about returning to cinemasamid the pandemic than British and Australians but are most likely to say they miss seeing Hollywood tentpoles at the local multiplex, a new YouGov survey finds.
YouGov polled moviegoers in the three global markets on how comfortable they are about going to the cinema and how Hollywood’s shift to the premium video-on-demand space may impact theater attendance in a post-COVID-19 world.
The polling firm surveyed 1,000 U.S. adults online on Feb. 22, another 1,000 adults in Britain online on Feb. 22, and 1,000 online respondents in Australia on Feb.
23. The YouGov data found around 37 percent of Americans surveyed report they are worried about safety at the cinema, compared to 33 percent of.
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