Jill Goldsmith Co-Business EditorExpanding a hugely popular franchise, AMC Networks is launching a new channel on Twitch, The Walking Dead Universe, in partnership with the popular Amazon-owned live-streaming service.AMC said Thursday it will produce live original programming with fans able interact via Twitch, which started as a gaming platform but has expanded into all kinds of live streaming content with a strong social media component.
TWDUniverse will start with around 12 hours of original content a week.“As the storytelling and characters that span The Walking Dead Universe continue to grow, so do the innovative ways we reach and engage with fans – both old and new – across social media and popular new platforms like Twitch,” said.
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