By Brian Steinberg Senior TV Editor AMC Networks said it would offer free production and creative services to advertisers who signed up to use a new suite of branded-content offerings, a new sign of how the coronavirus pandemic has strained the flow of advertising to traditional media outlets.
AMC Networks had intended to launch a new “Content Room” as a means of luring sponsors to its programming as part of the industry’s annual “upfront” ad-sales market.
Now, it is offering some of its capabilities as “value added” elements to marketers willing to strike new ad deals. AMC said a dozen advertisers had struck agreements to use the new “Content Room.” “Like everything else, the advertising industry changed virtually overnight, and we are
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.