Coronavirus pandemic exclusive strain advertisers

AMC Networks Offers Free Services to Advertisers

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variety.com

By Brian Steinberg Senior TV Editor AMC Networks said it would offer free production and creative services to advertisers who signed up to use a new suite of branded-content offerings, a new sign of how the coronavirus pandemic has strained the flow of advertising to traditional media outlets.

AMC Networks had intended to launch a new “Content Room” as a means of luring sponsors to its programming as part of the industry’s annual “upfront” ad-sales market.

Now, it is offering some of its capabilities as “value added” elements to marketers willing to strike new ad deals. AMC said a dozen advertisers had struck agreements to use the new “Content Room.” “Like everything else, the advertising industry changed virtually overnight, and we are

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