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AMC Networks Sees “Staggered” Upfront: Predicts 30% Plunge In Ad Revenue This Quarter

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deadline.com
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By Jill Goldsmith AMC Networks anticipates ad revenue will drop by a massive 30% in the current second quarter but that many advertisers pummeled by COVID-19 have opted to shift money to later in the year.

Given the trauma and lack of visibility, however, It’s pretty clear the traditional launch of the May upfront sseason looks nothing like previous years. “We think think the upfront will happen on a more staggered basis than the upfront we are used to,” said COO Ed Carroll.

But, “There is optimism that when [the country] reopens marketers will want to spend and not lose market share.” Industryites have for the past month been describing an upfront happening later, perhaps well into the fall.

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