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Dade Hayes
Amazon Lifts Veil On Fire TV Streaming Trends During COVID-19
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deadline.com
deadline.comBy Dade Hayes Finance Editor Amazon has released select numbers and trends on streaming behavior during COVID-19 on its Fire TV platform.
Fitness apps in the company’s global and U.S. app stores are seeing a 40% average increase in usage on Fire TV, with Peloton up 100% in active customers and length of average view time.
Family programming is also up 40%, reflecting shelter-in-place orders and school closures, and Amazon’s Prime Video is seeing an increase of more than 100% in streams of family-friendly titles.
Top searches, to no one’s surprise include Frozen II, which Disney+ put out early on Disney+, as well as Trolls, Paw Patrol and Harry Potter.
Read more on deadline.com
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