By Dade Hayes Finance Editor Discovery CEO David Zaslav says the challenges posed by COVID-19 have brought about an epiphany in terms of production logistics and costs, with viewers embracing lower-priced versions of staple shows.
Many of the company’s shows, especially on networks like Food Network and Cooking Channel, have taken on a decidedly home-spun quality out of necessity.
In addition to costing one-fifth to one-tenth of studio shoots, the pandemic aesthetics have resonated with audiences and will likely to endure past quarantine. “We’re producing a huge amount of content where the family itself is shooting it on a GoPro or an iPhone,” Zaslav said in an online appearance at MoffettNathanson’s Media & Communications Conference. “It
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