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ABC Exec Rob Mills Addresses Matt James’ Lower ‘Bachelor’ Ratings: ‘People Are Just Getting to Know’ Him

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No worries here! Matt James’ Bachelor premiere had the lowest ratings in franchise history, but ABC executive Rob Mills thinks it will pick up.“I actually think you’re going to see ratings rise more exponentially than you would during previous seasons because people are going to start talking about it and word-of-mouth is going to kick in,” Mills told Variety on Tuesday, January 19.The executive attributes the decrease in viewers — the overnight audiences have been under 5 million during the past two weeks — to James, 29, being new to Bachelor Nation.The ABC Food Tours founder was originally as a contestant on Clare Crawley’s season of The Bachelorette.

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