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YouTube Announces TikTok Copycat ‘YouTube Shorts’ for 15-Second Videos

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variety.com

Todd Spangler NY Digital EditorYouTube is launching YouTube Shorts: a new tool for creating and sharing short-form videos up to 15 seconds long, a format popularized by TikTok.The move by YouTube to copy TikTok comes as the future of TikTok remains uncertain.

Oracle emerged as the top bidder to become the “technology partner” for TikTok, under a deal that requires the approval of the Trump administration.

The U.S. government has forced ByteDance, TikTok’s Chinese parent, to divest the app business’ assets in the United States citing national security.The introduction of YouTube Shorts also comes after Facebook’s Instagram last month launched Reels, with video creation tools very similar TikTok.YouTube Shorts will debut starting in India.

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