The streaming landscape is changing at a rate of knots. The biggest U.S. players are looking for new revenue streams and growth areas, and, in 2022 much of that that growth is coming from European TV.
These platforms’ activity in the continent was all anyone could talk about at this year’s European TV markets, and each is rolling out swiftly across multiple territories, ordering reams of content and placing commissioners in strategically important nations.
Here, Deadline has taken the eight biggest U.S. offerings — Netflix, Disney+, Amazon Prime Video, HBO Max, Discovery+, Apple TV+, Peacock and Paramount+ — and compiled a comprehensive guide to their activity in Europe, examining strategy, commissioners and, of course, the best content.
Read on.The StrategyNetflix has been operating by far the longest in Europe and is ingrained into many country’s production sectors, almost acting as a public broadcaster in some where it is more advanced.
Read more on deadline.com
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