Channel 4's Stand Up To Cancer campaign. So, for the first time ever, a group of celebrities have moved into the most famous apartment block in the UK.
While some of the celebrities are playing as themselves in the game, others are catfishing as another celebrity identity altogether, hoping to convince the other players that they are the real deal.
The week-long special will see the contestants only communicate with each other online while housed separately in a block of flats.
Emma Willis is returning as host, delivering the players some surprise alerts along the way, and comedian Sophie Willan resumes her role as the all important voiceover of each episode. Video: Emmerdale Soap Scoop!
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