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Voice of Impact: Hitmaker Lil Baby Blends Sound and Vision for ‘Bigger Picture’

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variety.com

Shirley Ju Lil Baby pays little mind to numbers or accolades, namely because he’s competing with himself. The Atlanta rapper had the biggest album of the year with “My Turn,” selling 2.4 million units on the strength of more than 21 billion collective streams and the hit singles “Woah” and “Sum 2 Prove.” But 2020 also prompted Lil Baby to use his voice in other ways: to speak for those disadvantaged in life because of the color of their skin.It took the death of George Floyd at the hands of Minneapolis police o cers to awaken the 25-year-old. “I really don’t like tweeting or posting to my Instagram because it might get interpreted the wrong way,” says Lil Baby. “So making a song would be easier for me.” “The Bigger Picture,” which.

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