By Dade Hayes Finance Editor The sprawling ViacomCBS network portfolio will have a two-day virtual upfront for advertisers on May 18 and May 19, shifting to the week after the traditional CBS upfront had been scheduled before COVID-19 struck.
Viacom’s brands across its Entertainment & Youth and Kids & Family units, plus BET and Pluto TV, will present on May 18.
CBS, including streaming service CBS All Access, will have its turn on May 19 and plans to unveil “the fall programming lineup” for the broadcast network, though the grid has been a work in progress given the pandemic’s disruptions. “I planned to be – and frankly, I’d rather be – writing to you this time of year to invite you to one of our intimate upfront dinners or our annual
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