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Dade Hayes
NBCUniversal Adapts To COVID-19 With ‘One Industry’ Virtual Event In Upfront Slot
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deadline.comBy Dade Hayes Finance Editor Adjusting along with the rest of the industry to COVID-19, NBCUniversal has scheduled a virtual event for advertisers on May 11, the same date it had previously planned for its annual upfront.
Dubbed a “One Industry Update,” the refashioned event will be a videoconference featuring executive comments as well as a “state of the marketplace conversation” with a Q&A period.
The company officially canceled its upfront in mid-March, as TV networks regrouped as soon as it became clear that the pandemic had arrived.
An NBCU spokesperson emphasized the video event is not a replacement for the upfront, adding that it is “open to all — marketers, agencies, technology providers, trade bodies, press, and more.
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