Verve Launched In A Recession & Turned 10 In Covid Pandemic; Founders Ponder A Future Staying Independent When Other Agencies Emphasize Growth & Acquisitions
deadline.comEditor’s Note: Deadline closely covered the seismic impact that disruption, and the pandemic had on every segment of film, TV and stage, and the companies that make and distribute them.
This will start a series of occasional features on how they’ve emerged from the darkness of the past two plus years. Verve is celebrating its 10th anniversary.
Two years after the agency hit the decade mark.When the agency started by former Endeavor lit agents Bill Weinstein, Adam Levine and Bryan Besser hit the 10-year milestone, grand celebrations of any kind would have been unseemly.
While Verve mustered through without any layoffs and furloughs that beset most other agencies, while it also created the first crack in the resolve of agencies when WGA successfully forced the percenteries to end packaging and affiliated production companies, the Covid pandemic made the uncorking of champagne impossible, with most of Hollywood shuttered in their homes.“We did one nice event for our 10-year,” Weinstein said. “We had all the original clients who took the leap with us to Verve, and we hosted a dinner in Culver City, where our first offices were, with all the employees who worked in the first office.
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