UTA Acquires UK Agency The Curtis Brown Group
deadline.comUTA has acquired the Curtis Brown Group, the UK literary and talent agency that reps Robert Pattinson, Florence Pugh and Orlando Bloom.The deal follows the 2020 combination of Curtis Brown and former rival Markham Froggatt and Irwin.
Previously, the firm had grown through the acquisitions of Tavistock Wood in 2018, Ed Victor in 2017 and C&W in 2013.Under the terms of the deal, London-based Curtis Brown, founded in 1899, will continue to operate under its current name and management, including CEO Jonny Geller.
The structure will allow both Curtis Brown Group and UTA to continue to maintain ties with other agency partners in the UK and U.S.In announcing the deal, UTA said Curtis Brown is the first prominent UK literary and talent representation group to join with a major global talent agency.
The aim of the transaction will be to connect the UK firm, which has more than 240 employees, with UTA’s resources in areas like brands, podcasts, digital talent, endorsements, media rights and data analytics.
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