The ritual is back.After two years dramatically altered by Covid, video advertising buyers and sellers will once again mingle in person in New York City during the annual series of upfronts and NewFronts.The $60 billion-plus TV ad business looks a lot different than it did the last time everyone showed up in person in 2019.
Media companies are all now fully invested in streaming, so they are making pitches for both linear and digital properties in tandem.
Digital advertising, meanwhile, is booming, giving streaming purveyors a reason for optimism despite all of the uncertainty in the overall ad climate.The main broadcast upfront week this year runs May 16-19.
In addition to the CW, Disney, Fox, CBS parent Paramount Global and NBCUniversal, the week features some new blood. Warner Bros Discovery is convening its first upfront since the $43 billion merger of WarnerMedia and Discovery.
Read more on deadline.com
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