Jem Aswad Senior Music EditorUniversal Music Group has announced the launch of Virgin Music Label & Artist Services, a “new global network delivering premium and flexible artist and label services to the industry’s most dynamic entrepreneurs and independent talent worldwide, inspired and influenced by the spirit and ethos of the iconic Virgin Records label.” The long-running label, originally founded by Richard Branson in 1972, came to Universal as part of its acquisition of EMI’s recorded-music division in 2012.
It has gone through several iterations over the years and this move significantly re-elevates its profile as a global music brand.UMG Chairman/CEO Lucian Grainge said: “Virgin has long been a name synonymous with disruptive.
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