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UK Ratings: ITV’s ‘I’m A Celebrity… Get Me Out Of Here!’ Opener Loses 3M Viewers From Last Year
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deadline.comThe opener of ITV’s Winter entertainment smash I’m a Celebrity… Get Me Out of Here! lost almost 3M viewers from the previous year when it kicked off last night, matching Strictly Come Dancing’s results show on BBC1.Last year’s I’m a Celebrity opened in the midst of the second UK lockdown to a mammoth 10.9M viewers, which at that time was the most-watched show of the year and was 600,000 ahead of the 2019 edition.Last night’s show, which aired from 9pm-10.40pm, was well down in comparison, peaking with 9M and level with the Strictly results on BBC1, according to Barb data supplied by overnights.tvIt was, however, comfortably the most-watched ITV show of the weekend.The Ant and Dec-hosted ITV Studios format, which is being filmed in a castle
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