Mónica Marie Zorrilla Franchise fever has come to fruition this fall. A surprisingly solid launch for the 2021-22 season for the broadcast networks has yielded two series renewals so far and even more important, signs of life in primetime.
Series launches with built-in franchises have performed well, but viewers are also checking out wholly original concepts.CBS has given full-season orders to freshman dramas “NCIS: Hawai’i” and “FBI: International” after both shows won their respective time slots in their first week on air in Nielsen live-plus-7 ratings.
The Sept. 20 fall season launch week was a predictably busy period, seeing a bevy of dramas, comedies and game shows drop debuts, as well as the return of a couple of familiar titles.
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