The Television Academy’s decision to ban DVD mailers from the Emmy Awards campaign initially earned widespread raves from networks and studios.
But then came the fine print. Because of new fees attached to their online Emmy screeners, several major outlets have expressed frustration that they’re not saving money like that thought they would once the DVDs went away. “It’s really costly,” says one awards executive at a major outlet who, like everyone contacted for this story, asked not to be named, for fear of angering the TV Academy. “But I guess you’ve got to pay to play.” As Emmy For Your Consideration season gets underway (the first officially sanctioned event was held on Feb.
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