The Cowboy Channel itself has had an interesting history. Its ownership has gone through various formats until finally rebranding itself in 2017 to focus on Western sports and rodeo events.DEADLINE: We all know that there are challenges faced by all live events in the COVID-19 world.
Any special ones unique to your situation?RAQUEL GOTTSCH: We were in the middle of broadcasting Rodeo Houston.
It’s one of the largest rodeos and on March 12th it went dark. We found out at noon that day during a press conference. We were never given a heads-up,, and due to Covid, it was now canceled.
We were only on day 5 of a 20-day event. Singer Kane Brown was supposed to perform that night. We had to pivot really quick.
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