Twitter Announces Content Pacts With NBCU, MLB, Genius, Billboard and More
Todd Spangler NY Digital EditorTwitter, at its virtual NewFronts presentation Wednesday for marketers, unveiled an expanded lineup of new and renewed premium video content deals, spanning entertainment, gaming, lifestyle, and news and sports.The social media company, which has nearly 200 million daily active users, announced partnerships with NBC, Tastemade, WNBA, MLB, NHL, Vice Media Group’s Refinery29, Riot Gams and Billboard — which is working with Twitter to create a real-time official Billboard Chart. based on music that’s trending on the platform.“Twitter is home to the most vibrant, diverse communities and the place where fandom thrives.