Disney Shares Spike as Investors Cheer Launch of Star Video-Streaming Service
Brian Steinberg Senior TV EditorShares in Walt Disney Co. rose for a second straight day as investors were encouraged by its official launch of a new streaming-video service aimed at consumers of general entertainment in Europe, Australia, New Zealand and Canada.Disney said it would fuel the new service, called Star and aimed at families, older teens and adults, with the studios acquired from the former 21st Century Fox. In some countries like Singapore, Star is being made part of Disney Plus, with a separate branded home page.