Stream Wars: How TV And VOD Became The Ultimate Complimentary Companion To Theater-Built Mega-Franchises
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deadline.comAs streaming encroaches on the theatrical window, the overwritten notion by the media during the pandemic has been that cinema is dead.When it comes to streamers, however, the truth is they still can’t live without the movie theater.As fresh streaming services make waves in the fiercely competitive space, it’s big-screen IP that’s driving eyeballs.
Disney announced during its Investor Day back in December that the studio plans to invest up to $16 billion worldwide on consumer content for Disney+, Hulu and ESPN through 2024.
And it’s the feature franchises and recently acquired 20th Century Studios library that the studio plans to exploit in amassing premium content and meeting the demands of binge-hungry consumers.
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