‘Stranger Things 4’ Posts Record Netflix Viewership in Debut Weekend
thewrap.comStranger Things” was the streamer’s most-watched English-language series during the week of May 23-May 29 with a record-breaking 286.79 million hours viewed globally.
This marks the biggest premiere weekend ever for an English-language TV show on Netflix, even beating out previous record-holder “Bridgerton” Season 2 (193 million hours).
That season went on to become Netflix’s most-watched English language series in its first 28 days of availability with more than 656 million hours viewed, putting “Stranger Things 4” on a potentially historic trajectory.Netflix opted to split the fourth season of “Stranger Things” into two batched releases, with Volume II debuting July 1.
Following the successful split release for the final season of “Ozark” earlier this year, this strategy has become a growing trend for Netflix as it looks to extend subscriber engagement and retention with its most high-profile originals.The release of “Stranger Things 4” produced a valuable halo effect for Netflix as the three previous seasons all shot into the top 10 for the week.
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