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Station Groups Reviewing Vetting Processes For Sponsored Content After John Oliver’s ‘Last Week Tonight’ Segment
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deadline.comTwo major station groups said that they were reviewing their processes for airing sponsored content following a segment that aired on HBO’s Last Week Tonight with in which the show paid to get an interview on the air featuring a spokesperson for a fake “sexual wellness blanket.”The crux of the segment was Oliver’s criticism of local stations that air sponsored programming that look like news segments.
Even though they are labeled as being sponsored segments, Oliver said that they still allows people to pay to get on the air with dubious medical devices and claims.So Oliver and his team hatched a fake device, a “sexual wellness blanket,” and then set up a fake spokesperson to be interviewed by an on-air personality for segments on three
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