EXCLUSIVE: Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach.While that dollar figure is the second highest for a Sony webslinger movie after 2019’s Spider-Man: Far From Home which touted $288M in media value, it’s more than double that of Disney’s Eternals $100M promo push, which was previously the highest for an MCU movie this year.The most lucrative anchor to any tentpole’s promo campaign is an automobile partner, and this time around Sony has Hyundai for Spider-Man: No Way Home, taking over Audi’s parking spot, which was the key vehicle brand for Spidey over the
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