It’s going to be a really rich Christmas for exhibition, Sony and Marvel as Spider-Man: No Way Home barrels toward potentially the third best 2nd weekend ever with around $143M over the long Christmas period of Dec.
24-27.Already, through four days, the Jon Watts MCU title counts $297.2M in the U.S. and Canada, +3% ahead of December 2015’s Star Wars: Force Awakens over the same frame.But what does this spell for other major studios with big event movies?
While it’s a question always asked during pre-pandemic Christmas periods whenever one single franchise movie sucks up the oxygen, it’s a more dire situation now during a time when many wonder if Omicron will truly take its toll at the year-end domestic box office.
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