Todd Spangler NY Digital EditorJeron Smith, CEO of Unanimous Media — the production company co-founded with NBA star Steph Curry — wants to broker film deals at Sony Pictures Entertainment with underrepresented talent, via a new joint venture.Smith and SPE have formed The Incubation Lab, which Smith describes as a “culture-forward content incubator.” Smith told Variety the goal of the project is to identify nontraditional storytellers, like athletes, musicians, designers, artists, and other influencers, and pair them with screenwriters and filmmakers to develop original intellectual property.
Those will be pitched to Sony for movie development deals.“The demand for premium, resonant content has never been greater, yet despite their large.
Read more on variety.com