Rebecca Souw K-pop has seen massive popularity due to boy bands’ and girl groups’ debuts and comebacks with new concepts every year.
2021 was no different, witnessing a continued surge of Korean stars embarking on solo projects, making bolder moves in the U.S.
and delving deeper into technology.The genre’s success and phenomenal fandom since 2008 has mostly been derived from idol groups.
The high-energy, vibrant performances often overshadowed talented singer/songwriters to become the genre’s trademark. BTS and Blackpink have set a high bar, but there is room for up-and-coming groups and singer-songwriter soloists too.“There are other artists also coming to the surface.
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