Todd Spangler NY Digital EditorSnap will try to turn Snapchat viewers into buyers with its first-ever “shoppable” original show: “The Drop,” focused on “exclusive streetwear collabs” from celebrities and designers.The company — in its debut Digital Content NewFronts presentation for Madison Avenue types — also announced the renewal of “Driven,” an original series about custom cars, for Season 2; and a new Verizon-sponsored show, “Fake Up,” in which makeup artists compete in creating eye-popping optical illusions.Snap’s NewFronts session marks the public debut for Peter Naylor as VP of sales for the Americas, two months after he exited Hulu after more than six years.“When I was at Hulu, I was always looking at Snap out of the corner of my.
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