Bruce Vaughn, former chief creative officer of Walt Disney Imagineering, has been tapped to run Airbnb’s new Experiential Creative Product team as the hosting giant tries to offer customers experiences “offline” — meaning beyond just a place to stay.He reports to Catherine Powell, Airbnb’s Global Head of Hosting, a former longtime Disney parks executive who joined Airbnb last year. “I had the pleasure of working with Bruce at Disney and he is the master of immersive storytelling,” said Powell, previously president of the Disney Parks Western Region, which included Walt Disney World, Disneyland Resort, and Disneyland Paris. “He was able to bring a story to life through every aspect of the experience at the Disney Parks — from rides to food
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