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Sainsbury's issues message to all shoppers as it attempts to match Aldi
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manchestereveningnews.co.ukSign up to FREE email alerts from our Money Saving Club Newsletter Supermarket giant Sainsbury’s has made a major announcement to shoppers about the price of its most popular items.
The retailer has said it will invest £50 million into the price of its products in a move which will make dozens of popular items cheaper for shoppers.
The supermarket chain said the move will see 60 core fresh produce, meat and dairy products cut in price by the end of the month.
It is the latest step in the retailer’s plan to “put food back at the heart of the business” and focus on improving value amid continued competition for customers from German discount rivals Aldi and Lidl.
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