Vancouver rapper bbno$ has parlayed a global viral song into a dedicated fanbase and numerous eight-digit streams on Spotify — this is how he did it.
bbno$’s song “Lalala” has nearly 630 million streams on Spotify and more than 390 million combined views on YouTube, to date.
Like with most successful endeavours, quality is key. There are steps you can take to improve a song’s chances of going viral but you need to start with a strong foundation of musical content. “When I’m making music, I’m trying to have as much fun with it as I can,” bbno$ tells ET Canada. “Because if I do, people probably will, too.” RELATED: The Weeknd Goes Anime In ‘Snowchild’ Music Video “The process that happens is when it blows up, it blows up.
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