Antenna, a startup that provides analytics about subscription businesses, has raised $4.2 million in seed funding led by Raine Ventures.
Antenna, which launched in February amid a boom in direct-to-consumer entertainment services, was built on the thesis that new metrics would be needed to determine the winners and losers of the streaming wars.
The company uses data around customer transactions to provide insights into a service’s growth, churn rates and retention. Though the company didn’t plan to launch right before the coronavirus pandemic, it was able to take advantage of the rise in streaming consumption that occurred as people began to spend more time at home.
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