Radio Giant Entercom Rebrands As Audacy Amid Streaming Push
hollywoodreporter.comEntercom Communications, the country's second largest radio company, wants to make sure consumers and Wall Street know that it's more than just a broadcaster.
The company will rebrand as "Audacy," with the transition beginning immediately. While the company — which was founded in 1968 and owns more than 200 radio stations — isn't abandoning broadcast radio by any means, it has made a concerted push into streaming audio content in recent years, and wants that to be better reflected in its brand. “We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future,” said Audacy's president and.
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