Joshua Alston “Power never dies.” That was the tagline (and obligatory hashtag) used back in early 2020 to tease an ambitious brand expansion of Starz’s popular drug-trade drama, “Power.” As the flagship series wound down, the sizzle trailer insisted that while the show’s antihero protagonist — played by Omari Hardwick — might have drawn his last breath, there was plenty of oxygen left in the franchise.
It seemed almost fanciful at the time — four spin-offs announced at once?!? — but three successful shows launched within two years’ time goes beyond proof of concept.
Not only is “Power” alive and well, its heart rate is robust.February saw the premiere of “Power Book IV: Force,” the franchise’s third extension, focused on Tommy Egan (Joseph Sikora), one of the “Power” universe’s many virtuosic cocaine dealers. “Force” set an all-time viewership record for Starz, tallying 3.3 million cross-platform viewers for its premiere.
It’s an amazing feat on its own, but even more impressive since “Force” premiered just after the second season finale of “Power Book II: Ghost,” its sibling. “Ghost,” which Starz says sparked a historic rally for new subscriptions, will return for a third season, while the other “Power” spinoff, “Book III: Raising Kanan,” is in production on its second season.
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