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Popularity of rap and hip hop soars in the UK, topping 50 million streams in 2020

The popularity of rap and hip hop soared in the UK in 2020, new research by the BPI reveals. The increase is powered by streaming, with rap and hip hop tracks topping 50 million plays in the UK last year, the music trade body reports in its All About Music 2021 yearbook.

Rap and hip hop now accounts for well over a fifth (22%) of all UK singles consumption - a six-fold increase on 1999 - led by big-name acts including Drake and Eminem and driven further by rising stars such as AJ Tracey, Headie One and S1mba.

Seven of 21 songs to top the Official Singles Chart last year were were classified as rap/hip hop. Over a third of those were British acts, including big Top 10 hits by Aitch, Tion Wayne, Dutchavelli and DigDat.

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