Peacock Has Just 9 Million Paid Subscribers
thewrap.com54 million signups by July 29, 2021, which was the day Comcast reported its second quarter financial results. At that time, Comcast also said the streaming platform boasted 20 million monthly active accounts.Conveniently, NBCU’s Tokyo Olympics Opening Ceremony took place on July 23, meaning we were nearly midway through the Games at the time of that update.
All events were carried on Peacock, which certainly led to a surge in sign-ups. The Tokyo Olympics began more than three weeks after Q2 ended.
Therefore, the lion’s share of that Olympics-sign-up surge likely took place in early Q3, but before the second-quarter’s earnings call.Comcast had previously projected Peacock would have up to 35 million subscribers by the end of 2024.Read Comcast’s fourth-quarter and full-year 2021 earnings here.NBCUniversal’s quarterly revenue jumped 25.6% from Q4 2020 to $9.3 billion.
While revenue at the company’s Media segment, which includes Peacock, increased 8.4%, a $559 million loss related to the streaming service provided a big blow to the bottom line.Peacock’s $1.7 billion loss in 2021 was more than 2.5 times its 2020 loss of $663 million..
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