Todd Spangler NY Digital EditorParis Hilton is jumping into the podcast biz in a three-year deal with iHeartMedia — and the influencer and entrepreneur is going to produce micro-podcasts for social media in addition to longer-form shows.Under the pact, Hilton and iHeartRadio will produce an new podcast/social media hybrid format, dubbed “PodPosts,” which will comprise short-form audio clips in podcast feeds.Hilton’s first podcast series, “This Is Paris,” is set to launch Feb.
22. Hosted by Hilton herself, the podcast series will blend “playful, emotional and authentic scripted, scheduled episodes” as well as spontaneous, shorter “social” audio episodes each week between segments, according to iHeartRadio.
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