Cynthia Littleton Business EditorParamount Pictures has set a new deal with Epix that will give the studio more flexibility with its post-theatrical windowing strategy and allow for thousands of new and library movie titles to be available on the fledgling Paramount Plus streamer.The deal extends Epix’s hold on the all-important first pay TV window for Paramount Pictures releases through the end of 2023.
It had been set to expire at the end of 2022. Paramount Pictures also has set an agreement to sub-license thousands of other movie titles from Epix starting in June.Paramount Pictures will take over the “white label” deal that Epix previously had with Amazon, which helped boost Amazon Prime’s movie library.
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