Paramount+, taking a page from the established streaming playbook (one used effectively by its sibling, Pluto TV), has introduced 18 live channels.The 24-7, ad-supported offerings are organized according to specific categories and, in some cases, major show or franchise brands like Star Trek, Paw Patrol and SpongeBob SquarePants.The themed channels showcase the most-streamed genres on the service, which launched in rebranded and expanded form last March.
Channels include Kids & Family Fun, Crime & Justice and Reality TV: Competitions.Along with Pluto, several other rivals in streaming have included live channels over the past several years, especially those looking to maximize advertising revenue opportunities.
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