Paul McCartney and his daughters Mary and Stella in 2009, encourages people to eat a plant-based diet once a week. The idea is to help reduce their meat consumption in order to slow climate change, conserve precious natural resources and improve their health.The study is published in the journal Appetite, which can be accessed here.
It questioned 655 people who were registered on the MFM website as meat eaters, followed up by 18 in-depth interviews.Paul said: “By skipping animal products one day a week, the environmental impact is substantial.
For example, if every person in Great Britain skipped meat for one day, it would reduce our carbon footprint by more than if every car was taken off the road for a whole day!
Read more on nme.com
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