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Oh, Snap: Snapchat Owner Lands Music Licensing Deals to Bring Songs to Posts

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www.billboard.com

Bloomberg first reported, and will reach global users this fall."We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships,” a Snap, Inc.

spokesperson said.Snapchat already allows users to share what they're listening to on Spotify and Apple Music in posts. What's different now is that users can soundtrack their photos and videos with music, similar to platforms like TikTok and Triller.

If a friend sends a user a Snap with music, the user will be able to swipe up to view the song title and other information; a "Play This Song" link will then direct the user to listen to the full.

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