Patrick Frater Asia Bureau ChiefMultinational sportswear group Nike said on Wednesday that will cease to operate its Nike Run Club app in China from early next month.
The group said that it plans to launch a local equivalent in the future.Nike joins an expanding list of international media and tech companies that are pulling out of China, where consumer, financial, tech and media regulations are increasingly incompatible with those elsewhere in the world.
Earlier this month, Amazon said that it will no longer operate its Kindle electronic bookstore in the Middle Kingdom. And, temporary lettings firm, Airbnb said in late May that it will no longer carry listings of Chinese properties for rent.They also follow Yahoo and Microsoft’s LinkedIn in self-imposed exile.
Both firms had been pioneers in China and offered localized platforms and services, but decided to withdraw from the China consumer market in 2021.
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